Models on the runway are dressed like Greek goddesses. [Photo provided to China Daily]
Global fashion house brings latest show to Sichuan province
When China becomes an important market for luxury companies, some of them invite Chinese customers to fly abroad for their shows, while others bring their shows to local customers.
After presenting its Metiers d’art show on the Huangpu River, in Shanghai in December 2009, and then staging its Paris in Rome Metiers d’art show at 751D-Park, Beijing in May 2016, Chanel recently brought its latest show to Chengdu, in the Southwest China’s Sichuan province.
In May, Chanel presented this collection The Modernity of Antiquity by Karl Lagerfeld at the Galerie Courbe in the Grand Palais in Paris.
Then, the fashion world was amazed by not only Lagerfeld’s designs but also the setting, a replica of the Parthenon in Athens and the Temple of Poseidon in ancient Greece.
On Nov 7, Chanel replicated the show in Chengdu for local customers and celebrities including the brand’s Chinese ambassador Zhou Xun.
For the event, an old factory-turned gallery was turned into the Greek ruins, while guests sat beneath the Greek columns made of special stretched fabric.
Models, both Chinese and foreigners, were dressed like Greek goddesses.